Concept

Tiffany.com Relaunch

Tiffany.com relaunched in Fall 2013 with an emphasis on storytelling to elevate the online shopping experience. I worked with the digital marketing department on refreshing existing copy and layouts, as well as creating original copy and content for the site.

Tiffany.com Relaunch

Tiffany.com relaunched in Fall 2013 with an emphasis on storytelling to elevate the online shopping experience. I worked with the digital marketing department on refreshing existing copy and layouts, as well as creating original copy and content for the site.

Tiffany & Co. – 175th Anniversary Campaign

A digitally-driven global campaign honoring Tiffany & Co.’s 175th anniversary and rich heritage of legendary style.  

Tiffany & Co. – 175th Anniversary Campaign

A digitally-driven global campaign honoring Tiffany & Co.’s 175th anniversary and rich heritage of legendary style.  

Reebok – Ecommerce Site

In 2010-2011 I crafted copy for Reebok Classics’ ecommerce site, as well as Reebok Women’s and Men’s.

Reebok – Ecommerce Site

In 2010-2011 I crafted copy for Reebok Classics’ ecommerce site, as well as Reebok Women’s and Men’s.

Tiffany & Co. – Copywriting

A sampling of copy written for Tiffany & Co.’s marketing emails.

Tiffany & Co. – Copywriting

A sampling of copy written for Tiffany & Co.’s marketing emails.

Reebok Classics – WeRclassic

WeRclassic.com—an international content platform developed to support the re-launch of Reebok Classics. Featuring original articles and mini-documentaries about tastemakers from the worlds of music, film, art, fashion and dance.  

Reebok Classics – WeRclassic

WeRclassic.com—an international content platform developed to support the re-launch of Reebok Classics. Featuring original articles and mini-documentaries about tastemakers from the worlds of music, film, art, fashion and dance.  

Y-3 website concept

Concept for Y-3′s Fall/Winter 2010 website created with Sid Lee Amsterdam. 

Y-3 website concept

Concept for Y-3′s Fall/Winter 2010 website created with Sid Lee Amsterdam. 

Sunglass Hut // D&G

Concept for an interactive online module for D&G on sunglasshut.com. Project produced by R/GA.

Sunglass Hut // D&G

Concept for an interactive online module for D&G on sunglasshut.com. Project produced by R/GA.