Branded Content

Donald Judd’s 101 Spring St. – Ralph Lauren Magazine

Originally published in RLMagazine. Legendary artist Donald Judd, shown here in 1991 It would be easy to overlook New York City’s 101 Spring Street, the former home and studio of late artist Donald Judd. Surrounded by high-end boutiques and quaint cafés,

Donald Judd’s 101 Spring St. – Ralph Lauren Magazine

Originally published in RLMagazine. Legendary artist Donald Judd, shown here in 1991 It would be easy to overlook New York City’s 101 Spring Street, the former home and studio of late artist Donald Judd. Surrounded by high-end boutiques and quaint cafés,

Tiffany.com Relaunch

Tiffany.com relaunched in Fall 2013 with an emphasis on storytelling to elevate the online shopping experience. I worked with the digital marketing department on refreshing existing copy and layouts, as well as creating original copy and content for the site.

Tiffany.com Relaunch

Tiffany.com relaunched in Fall 2013 with an emphasis on storytelling to elevate the online shopping experience. I worked with the digital marketing department on refreshing existing copy and layouts, as well as creating original copy and content for the site.

Reebok – Ecommerce Site

In 2010-2011 I crafted copy for Reebok Classics’ ecommerce site, as well as Reebok Women’s and Men’s.

Reebok – Ecommerce Site

In 2010-2011 I crafted copy for Reebok Classics’ ecommerce site, as well as Reebok Women’s and Men’s.

Reebok Classics – WeRclassic

WeRclassic.com—an international content platform developed to support the re-launch of Reebok Classics. Featuring original articles and mini-documentaries about tastemakers from the worlds of music, film, art, fashion and dance.  

Reebok Classics – WeRclassic

WeRclassic.com—an international content platform developed to support the re-launch of Reebok Classics. Featuring original articles and mini-documentaries about tastemakers from the worlds of music, film, art, fashion and dance.  

Nike Free – Run Supernatural

I worked with STEADY on a global digital campaign for Nike Free called “Run Supernatural.” A fully animated, interactive video featured the newly released Nike Free products as a compliment to the online experience.

Nike Free – Run Supernatural

I worked with STEADY on a global digital campaign for Nike Free called “Run Supernatural.” A fully animated, interactive video featured the newly released Nike Free products as a compliment to the online experience.

Uniqlo Paper #4

Editor of UNIQLO Paper #4, a free in-store and online magazine featuring interviews and articles by cultural figures and style icons including actress Chloë Sevigny, curator Hans Ulrich Obrist and novelist Jonathan Lethem. Project conceived by MP Creative.

Uniqlo Paper #4

Editor of UNIQLO Paper #4, a free in-store and online magazine featuring interviews and articles by cultural figures and style icons including actress Chloë Sevigny, curator Hans Ulrich Obrist and novelist Jonathan Lethem. Project conceived by MP Creative.

Uniqlo Paper #3

An interview with British actor Nicholas Hoult in Uniqlo Paper #3.

Uniqlo Paper #3

An interview with British actor Nicholas Hoult in Uniqlo Paper #3.

Budweiser – Selector Magazine

Editor of Selector Magazine, created by Budweiser Select for New York Fashion Week, 2007. Featuring articles and interviews with tastemakers in fashion, film, food, music and art. Project conceived by Ammirati.

Budweiser – Selector Magazine

Editor of Selector Magazine, created by Budweiser Select for New York Fashion Week, 2007. Featuring articles and interviews with tastemakers in fashion, film, food, music and art. Project conceived by Ammirati.